Symantec’s sales grew at a slower clip, rising 6 percent to $1.8 billion, but the company still controls more than half the consumer security market worth at least $2.6 billion a year, according to Gartner and IDC research. McAfee’s sales of consumer software rose 18 percent last year to $636 million. The deals have started to translate into increased sales, analysts say. It has deals with nine of the top 10 PC makers, whereas Symantec says it has deals with seven of them. Now, a little more than 50 percent of PCs now ship with McAfee anti-virus software trials, according to the company. Back then, about 25 percent of PCs sold by major manufacturers came loaded with McAfee programs. McAfee has aggressively expanded distribution on new PCs since Chief Executive Dave DeWalt took the helm in April 2007. They have loyalty to ease of use," said Laura DiDio, an analyst with Information Technology Intelligence Corp. They don’t have loyalty to a particular brand. "Most consumers will take whatever comes on their machine. PC users can try the software without having to pay upfront or go through the trouble of installation. Such deals have historically proven to be among the most effective ways to sell consumer software, analysts say.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |